Waitrose & Partners

This project involved creating a new suite of branding and point-of-sale materials to support the revamped Finchley Road store. The goal was to capture the updated look and feel of the space while delivering a cohesive visual identity across all in-store touchpoints.

Working closely with the client, we developed a fresh design system that balanced clarity with impact, ensuring that every element - from posters and signage to promotional materials - reinforced the new brand direction. The result was a consistent, modern presence that elevated the customer experience and reflected the store’s repositioning.